- Compare hosting companies, www.findmyhosting1.com learn about different hosting companies
- Creating privacy policy, www.easyriver.com/myprivacy.htm write your own privacy policy
- Creating web forms, www.phpform.org which lets you create different types of web forms.
- Test website with different browsers, http://browsershots.org browserlab.adobe.com is one of the websites that allows you to see how your website will look on a wide variety of browser versions and operating systems
- Test website with different devices, http://quirktools.com/ test how your website looks on different devices and screen sizes
- Building SEO Friendly website
- Creating sitemap, www.xml-sitemaps.com sitemap generator
- Creating Robots.txt file to for Google Crawler, www.mcanerin.com/EN/search-engine/robots-txt.asp www.internetmarketingninjas.com/seo-tools/robots-txt-generator/ Robots.txt file is a text document that informs the search engine spiders which parts of your website you would like to be crawled and which parts you do not want the search engines crawling
- Nofollow attribute, usually, the links to external websites can reduce the rank of the website. Therefore, you use the attribute rel=”nofollow” in your HTML code to tell the search engine not to follow this link and discard it when evaluating the website
- Creating .htaccess file
- Secure folder or directories, www.htaccesstools.com, www.htaccesseditor.com/en.shtml site enables you to choose from different rules. http://www.yellowpipe.com/yis/tools/htaccess_generator/index.php site enables you to create .htaccess and .htpasswd that are used to protect special directories on your server. The .htaccess file is uploaded to the website server to help you control the web server’s behaviour.
- Protect website images, An image hotlink refer to sites that link to images on your website without uploading the images directly on their servers. This can consume bandwidth and cause server load. The .htaccess protection code can help you avoid this problem.
- Redirect Non-WWW Traffic to WWW. You can check whether your website pages are indexed with or without the WWW. Go to www.google.com and type Site: sitename.com in the search field, replacing sitename.com with your website URL. Then, you can check whether the indexed page includes WWW.
- Scan Code Errors, http://validator.w3.org you can check website code compatibility; one is the W3C Markup Validation website
- Mastering Keywords
- www.semrush.com, www.keyworddiscovery, http://clues.yahoo, https://ads.youtube.com/keyword_tool SEMrush is a comprehensive tool that collects information about your website, your competitor’s website, and the important keywords used on your website that bring effective traffic to it.
- www.webseoanalytics.com Web SEO Analytics’ free and premium tools enable you to test your website, analyze its keywords, and find more SEO information about its ranking and position on the search engine
- On-site optimization
- File name & alt attributes,
- Clean code
- Content loading time http://tools.pingdom.com/fpt You can check your website’s loading time
- Keyword density
- Internal links, www.google.com/webmasters/tools and www.seochat.com/seo-tools/site-link-analyzer help you check the internal links
- Off-page SEO
- Partner websites domain history, www.domaintools.com check domain history
- Backlinks, www.google.com in your web browser and press enter. Type link:_http://www.mashable.com replacing the website link with your own website, and press. It reviews website backlinks.
- Compare rank in different search engines, www.opensiteexplorer.org is comprehensive tool that allows you to learn about your website in more detail. It shows your website’s authority, which reflects its ranking potential in different search engines, the links to the main domain or home page, and the total links to the website’s pages.
- Compare website traffic, www.alexa.com. Alexa rank gives an estimate for a website’s popularity and you can use it as an indicator for your website’s traffic value. You can use Alexa for comparing other sites’ traffic ranking to yours, and apply this information to your link building plans, such as deciding whether to partner with these websites or just analyse their performance.
- Compare link partner’s page rank, www.prchecker.info Google assigns a Page Rank (PR) for every website on the Internet. You can check the PR for the websites that you want to get links from using Page Rank checkers such as www.prchecker.info
- Submit at Link directory, http://dir.yahoo.com, which charges a fee; and Dmoz at www.dmoz.org, which allows you to submit your website for free
- Submit at article directory http://ezinearticles.com article directories on the web, and the most famous one
- www.text-link-ads.com paid link provider is Text Link Ads
- Write guest post, www.payperpost.com guest post is one method for getting backlinks is to write guest posts on other websites in the same category as yours. When you write guest post articles, you include links back to your website content in the article’s resources and related topics.
- Submit press release, www.free-press-release.com free press release websites that provide free submission
- Submit at link exchange, www.linkmarket.net With this website, you submit your website and exchange links with other sites in the Link Market directory
- Website Content
- Build unique & professional content
- Check duplicate content, www.copyscape.com , www.dustball.com/cs/plagiarism.checker, http://plagiarism-detect.com/, www.plagtracker.com,
- Check content grammar & spelling, www.spellcheck.net
- Check Keyword density, www.internetmarketingninjas.com/seo-tools/keyword-density , & http://tools.seobook.com/general/keyword-density are free; simply submit the content link and it searches different types of keywords
- Create RSS feed & feed subscription form, http://feedburner.google.com/ Creating the RSS feed is part of optimizing content because it makes it available to different web technologies, such as feed aggregators and news feeds.
- RSS feed readers, Some feed readers are online-based, such as www.google.com/reader , www.bloglines.com , and www.netvibes.com
- Google Analytics is one of the most important tools in the search engine optimization (SEO) world; it helps you obtain information about website traffic, page views, where users click when they visit a website, and where visitors live. Google Analytics enables you to analyze a website to learn more about it. You can then apply this information to optimize your website.
- Install Google analytics tracking code
- you can add one or more websites, which are known as Properties
- View Website Analytics
- View Real-Time statistics
- Exclude traffic from a specific IP
- Google Analytics’ Conversion Goals enable you to measure if you are achieving your objectives. It tracks actions giving you ideas about your progress in achieving a specific result.
- Find Website Keywords
- Google Webmaster Tools is one of the resources search engine optimization (SEO) experts use to track website performance, sitemap status, crawling errors, and links.
- Add a website to the Webmaster. To add a website, you need to use the Add a Site link and then verify the website to identify that you are the owner. The default verification of ownership option is to download the verification HTML document and upload it to your website server on the root path. You can access it here by typing www.name.com/Google_vertification_file.html.
- Submit a sitemap to google webmaster tools
- Check for google crawling errors
- Preview Your Website as Googlebots. The Google Webmaster Tools Fetch feature shows you your website the way Google sees it.
- What are Sitelinks? When the search engine displays your website in the search results page, it often displays the internal links from your website it deems useful to the user. These links are known as Sitelinks.
- Working Bing Webmaster, www.bing.com/toolbox/webmaster Similar to Google Webmaster Tools, Bing Webmaster lets you add your website, submit sitemaps, and track website crawling data indexed by Bing crawlers. When you submit your website to Bing, it is crawled by both Bing and Yahoo crawlers because both search engines are linked together.
- Use www.seofocus.net/BingSiteAuth.xml
- Use bing SEO analyser
- Working with social media and SEO. Social media marketing is closely related to search engine optimization. Although it does not impact the search engine directly, it can help your website receive more traffic via social networks.
- www.hootsuite.com the increasing number of social media websites makes it harder for social media experts to manage all their social accounts, especially when social media is only one part of the entire SEO process. Thus, there are multiple third-party applications that help you handle all your accounts easily from one place.
- Social bookmarking websites, http://delicious.com are sites where you can submit bookmarks for your favorite links and share them with your friends and groups on the sites. When you do this, it can increase your website backlinks, especially when the link is shared among many of your friends on these bookmarking sites.
- Working with AdWords
- Create an AdWords campaign, https://adwords.google.com
- Create an Ad Group
- The Traffic Estimator tool lets you calculate the estimated clicks that you will receive when users click a specific keyword or group of keywords.
- The Contextual Targeting Tool is another comprehensive tool in AdWords, and it allows you to search for specific keywords and display all the groups of keywords related to the entered term.
- Applying SEO to wordpress blogs
- Understanding WordPress CMS
- Install the W3 Total Cache Plugin
- Configure the W3 Total Cache
- Set Up the All in One SEO Plugin
- Set Up Permalinks
- Install the SEO Friendly Images Plugin
- Monetize your website
- Create Google AdSense Ads
- Work with BuySellAds
- Building and Managing an SEO team
- Create a Freedcamp project, www.freedcamp.com , The SEO process is complex and requires you to do a lot of small tasks on a regular basis until you achieve your target results. Therefore, it is important to manage the workflow for these tasks well, especially when there is a team helping you. Many project management tools help you keep up-to date with your team’s progress. One of these free, comprehensive tools is Freedcamp, which allows you to create multiple projects and add tasks to each one. It also allows you to invite team members to work on projects and manage them through the Freedcamp platform.
Sunday, 23 March 2014
Design: How to Design SEO Friendly websites
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